Ash K. Gilpin

Google Paper is a new feature being promoted on the Gmail home page. You can request a physical copy of any email with the click of a button, and Google will deliver paper printouts to you in 2-4 days via the mail.

Like TiSP, Google Paper is also free and advertising supported. In this case, the “relevant, targeted, unobtrusive advertisements” will appear on the back of printed emails “in red, bold, 36 pt Helvetica.” Nice.

Google also promised that Google Paper is good for the environment. “Gmail Paper is made out of 96% post-consumer organic soybean sputum, and thus, actually helps the environment. For every Gmail Paper we produce, the environment gets incrementally healthier.”