Yahoo! Launches ‘’The Intern'’ Contest
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Yahoo! Inc. announced a new contest entitled “The Intern” in conjunction with the 6th season premiere of “The Apprentice” on Sunday, January 7th. “The Intern” contest is a free weekly game that will allow fans to show off their “Apprentice” knowledge by predicting what will happen next on the show. “The Intern” winner will be awarded the opportunity to shadow the winner of “The Apprentice” for two weeks at the Trump Organization.Yahoo!’s “Apprentice” site is the premiere destination for fans, and serves as a prime example of how Yahoo! creates essential experiences for users with partner content, original content and user-generated content. The site offers one place to find out everything there is to know about the show, including exclusive weekly “webisodes” of unaired footage as well as information on the contestants, juicy gossip, cool photos, and videos.
In addition to the exclusive behind-the-scenes action, the new Yahoo! “Apprentice” site also features compelling content with the incorporation of several Yahoo! services including Games, News, Flickr, Del.icio.us/My Web, blogs and videos. Each of these programs engages users with the show with contributions, including “The Intern” game, photos of the contestants and much more. It also gives fans the chance to get to know the younger generation of Trumps, with exclusive access to Ivanka and Donald Jr.’s blogs, which highlight their personal experiences throughout the show.
